Pepsi’s 'Toss Ka Boss' strikes gold for Mudra’s Kidstuff

Kidstuff Promos & Events, the promotional marketing division of Mudra, has won 4 golds at the Promotion Marketing Awards of Asia (PMAA) 2005, held in Singapore. The agency won these four awards for one single campaign – Pepsi’s 'Toss Ka Boss'.

The four golds were from the following categories: Best Multi-Disciplined Campaign, Best Sponsorship Tie-in Campaign, Best Campaign in India and Best in Asia.

Madhukar Kamath, managing director and CEO, Mudra, says, “Pepsi's Toss Ka Boss is a great example of how promotional marketing can play a vital role in building brand loyalty.”

An enthused Pankaj Wadhwa, managing director, Kidstuff Promos & Events, says, “Toss Ka Boss was an initiative of ‘total branding’ where a great concept was combined with all media – be it television, press, Internet, SMS, or direct contact programs in schools, cinemas, colleges, and the retail market.”

The success story of the campaign doesn’t end here. It will represent Asia in the Marketing Agencies Worldwide Globes Programme, where it will compete with some of the best promotional campaigns from countries such as the US, the UK and Canada, among others.