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Wednesday, November 30, 2005

Dhruva to provide applications to Cricinfo

Leading gaming company Dhruva Interactive, on Tuesday, announced an exclusive tie-up with Wisden Group’s Cricinfo, to provide cutting edge cricket products and applications to mobile phone users across the world.

The bouquet of applications will be launched globally during the India-Pakistan cricket series in January next year. Rajesh Rao, CEO of the Bangalore-based company said Dhruva’s tie-up with Cricinfo and Wisden would enable it to develop a series of never-before-seen applications for mobile phones.

“We are extremely excited to offer signature content that will extend the cricketing experience to our consumers’ handsets.”

Rao said drawing on Cricinfo’s experience as the world’s leading provider of cricket content and Dhruva Interactive’s expertise as the country’s foremost gaming Company, this exclusive partnership was going to change the way users experience cricket content on wireless devices.

Cricinfo India Pvt Ltd is part of the Wisden Group, the world’s leading publisher of cricket content both on the web and in print. Cricinfo, which hosts the largest cricket website in the world has established itself as the number one destination for cricket on the web with more than 15 million users.

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