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Wednesday, December 27, 2006

Aircel launches mobile services in Himachal

Aircel Limited Wednesday launched its mobile services in Himachal Pradesh becoming the seventh player to enter the hill state's crowded market.

"Aircel will soon cover more than 75 towns and over 500 km of highways. Its initial roll out will be completed with setting up of 150 base transmitting station sites," said Jagdish Kini, Aircel chief executive officer.

"By the end of next year we plan to provide mobile services in all 12 districts of the state and capture 15 percent of the market which is registering an annual growth of 60,000 mobile connections," he said.

"Himachal is going to be our critical test as it will hone our skills before we launch our services soon in 14 circles and become a pan-Indian player."

"Himachal has a high penetration of mobiles and stiff competition is exciting for the company," said Rohit Chandra, CEO north and east zone.

"We plan to open 1,500 outlets as well as a call centre in the state to meet the people's need," he added.

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