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Sunday, July 15, 2007

HMT sees watch biz revival on trendy launches

Bangalore-based Hindustan Machine Tools (HMT) plans to launch a range of trendy, new-generation watches after revamping its marketing set-up and roping in new dealers this year.

"We are getting certain good designs of international quality. We will be introducing new type of watches. Marketing has to be revamped. New dealers will have to be appointed," A V Kamat, CMD, HMT told PTI.

He said the government is expected to approve the revival plan for its watches business soon.

"HMT has a good brand image. We are not encashing it because of financial constraints. Once they are overcome and the plan is approved, we will go to the market with a new brand of watches," Kamat said.

HMT is closely watching the entry of trendy and new generation watches in the marketplace.

"We are going in a big way in regard to advertising campaign, and also position our brand of watches," he said.

Kamat said today's youth wants different type of watches, which are not of the conventional sort. "We are aware of that. We will be launching new models for the youth because that's an upcoming market."

The new range of watches would be available in the price range of Rs 500 to Rs 2500, he said.

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