Lifetime Healthcare was promoted last year by M.C. Kini and A. Suryanarayanan and runs its pharma outlets under the brand name, `LifeKen'. The Mody family of Mumbai, who are the promoters of J B Chemicals & Pharmaceuticals Ltd, have committed to providing the Rs 40 crore required for expansion.
At a press conference here on Wednesday, Kini and Suryanarayanan said that a trend towards organised retailing in pharmaceuticals had taken root in India. Organised players, they said, could provide a distinguished service in the Rs 32,000-crore retail pharma market in the country.
Lifetime intends to offer add-on benefits to its member-customers by freebies such as free home delivery, doctor for emergency calls, free sample collection for tests and free medical check-ups. Besides, because of centralised stocking and IT-support, the company would be able to stock-up better, so that any product the customer wants would be available.