Incidentally, Zee's last two production suffered massive losses at the box-office. While its ONE DOLLAR CURRY was a washout, BHAGMATI, took off with a disastrous start, with the film opening to a less than 10 percent response. "It was definitely a very big setback for Zee," Nittin points out.
Meanwhile, Nittin's new business venture seems to be heading for big time. After having successfully negotiated the release of DUS in the overseas territory (with 100 theatres across the globe), he also facilitated the overseas release of RAMJI LONDONWALEY and is now set to release Neha Arts' next film, TATHASTU.
Prior to this, Nittin Keni had also handled the exports in N.F.D.C. when he had successfully exploited the business of several artistic films the world over. "I released some of the most artistic cinema during those days from Satyajit Ray's films to Mira Nair's SALAAM BOMBAY," Nittin reveals.