Nittin Keni quits Zee

Producer Nittin Keni, who had earlier produced GADAR-EK PREM KATHA for Zee and later headed the distribution wing of Zee, has floated his own company, Nittin Keni Creations Pvt Ltd. The company, which independently handles the overseas business and exports of films for producers, began operations with the release of DUS. Nittin had earlier initiated the overseas business wing for Zee, with the distribution of MUJHSE SHAADI KAROGI. Subsequently, he was looking at Zee to fund his next production. However with Zee taking a decision to call off all its production and distribution plans, he decided to float his own company.

Incidentally, Zee's last two production suffered massive losses at the box-office. While its ONE DOLLAR CURRY was a washout, BHAGMATI, took off with a disastrous start, with the film opening to a less than 10 percent response. "It was definitely a very big setback for Zee," Nittin points out.

Meanwhile, Nittin's new business venture seems to be heading for big time. After having successfully negotiated the release of DUS in the overseas territory (with 100 theatres across the globe), he also facilitated the overseas release of RAMJI LONDONWALEY and is now set to release Neha Arts' next film, TATHASTU.

Prior to this, Nittin Keni had also handled the exports in N.F.D.C. when he had successfully exploited the business of several artistic films the world over. "I released some of the most artistic cinema during those days from Satyajit Ray's films to Mira Nair's SALAAM BOMBAY," Nittin reveals.