The initiative is aimed at spreading awareness about the effects of global warming and encouraging people to realize the importance of Going Green. Radio Mirchi RJ's will urge the listeners to express their gratitude to Mother Nature and will give them a unique opportunity to get started in its own simple yet significant Mirchi style. Listeners can avail a chance to win bottled plants for their homes and offices by calling up the Radio Mirchi station. Additionally, Radio Mirchi will salute and acknowledge all the corporates who have taken a step forward to make a difference to the environment and have set precedence for others to follow.
Radio Mirchi cluster head Srinivasa Shenoy says, "Radio Mirchi being a responsible Radio station has always been a step forward in associating itself in finding solutions to problems prevalent in the Delhi. With 'Going Green', we want to make our planet healthy, clean and a pollution free place to live in. We are confident that the responsible citizens of our country will appreciate our effort and will extend their support to make it a successful initiative."