The event is the initiative of the students of Manipal Institute of Communication in association with DigiGO and Namma Angadi.
Delivering the presidential remarks on the occasion, veteran journalist and Honorary Director for MIC Dr M V Kamath opined that annihilation of these traditional crafts and culture from the mainstream in rural India has shunned all viable employment opportunities paving way for naxalite corridors right from Himalayan region to Dakshina Kannada district.
Contrasting todays political leaders and their ideologies to the great thoughts of Mahatma Gandhi and Kamaladevi Chattopadhyaya, he said lack of interest and vision among the leaders in building secular rural India has given birth to violence and added it is essential to own Indian identity rather than state wise identity.
Speaking on the occasion, MIC Director Dr Boroshiva Dasguptha said social responsibility should be imbibed among students along with objective perception.
"Emergence of machines in the rural areas has resulted in disappearance of hand made rural crafts exactly opposite to Gandhijis wishes to sustain all these traditional arts in post independent India," said Shivanad Shetty of Namma Bhoomi.